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Incorporate mobile marketing campaigns to drive reservations to your restaurant. The goal of the above steps is to grow your opt-in permission based marketing list. Now you need to stay in touch with these people with a variety of value-added updates or offers. Depending on how you setup your lead captures, you can send video emails to your subscribers or send them text messages - the point is to interact and turn them into customers (or repeat customers hopefully). For example, if your restaurant is hosting some kind of benefit or charity event, you may want to blast out a message telling people not to miss it and make their reservations right now.

 

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